Enriching experiences through innovation
WHLabs is a dedicated experimental division within William Hill, focused on creating the innovations that will make our customer experience uniquely compelling.
From the industry’s first Apple Watch-ready app, to virtual reality and novel in-play betting apps for both football and darts, WHLabs is already delivering never seen before betting and gaming experiences - with much more still to come.
As part of WHLabs ambition to seek out the best innovations we created the industry-first WHLabs Accelerator Programme, opening our doors to five tech start-ups that are all working on creating brilliant new experiences for our customers.
William Hill announces an industry first as they launch their Apple Watch-ready iOS update across nearly 100 countries
WHLabs launches two new apps, Rapid and Yes/No. Check them out in the App Store.
Built for the William Hill PDC World Darts Championship, the Darts App offers a new user experience for inplay betting.
As well as our own in-house development, we're always on the look out for the next tech innovation and opportunities to collaborate. It’s why we've opened up access to our APIs and are actively encouraging people to get involved. Have a great idea and the skills to develop it? Get in touch and let’s make it happen.
You can find out more about our wide-ranging suite of APIs here.
