Enriching experiences through innovation
We are no longer supporting new API integrations and will not be issuing new Keys until further notice.
If you are looking to bring William Hill to your site or app you are welcome to sign up as an affiliate at http://affiliates.williamhill.com
You can access the latest odds on a variety of events and earn revenue as a partner referring users to William Hill.
Please, contact us if there are any questions.
WHLabs is a dedicated experimental division within William Hill, focused on creating the innovations that will make our customer experience uniquely compelling.
From the industry’s first Apple Watch-ready app, to virtual reality and novel in-play betting apps for both football and darts, WHLabs is already delivering never seen before betting and gaming experiences - with much more still to come.
William Hill announces an industry first as they launch their Apple Watch-ready iOS update across nearly 100 countries
WHLabs launches two new apps, Rapid and Yes/No. Check them out in the App Store.
Built for the William Hill PDC World Darts Championship, the Darts App offers a new user experience for inplay betting.
As well as our own in-house development, we're always on the look out for the next tech innovation and opportunities to collaborate. It’s why we've opened up access to our APIs and are actively encouraging people to get involved. Have a great idea and the skills to develop it? Get in touch and let’s make it happen.
You can find out more about our wide-ranging suite of APIs here.
